The top stunt company, Drivers Inc, needed an easy to maintain, cool, viral web presence. The site needed to highlight all the stuntmen and women, without any hierarchy or somebody getting better billing than the other. The site needed to be easily updated by each team member in order to showcase: new commercials, movies, stunts and the day to day happenings of the team. Each entry needed to trigger Twitter and Facebook entries in order to keep the content fresh and interactive.
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