Viral Marketing Definition:
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or text messages.
The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.
So what does that mean to a Triple Nickel client? As part of our consultative process, we look at exactly what our client is trying to achieve and help develop the optimal viral marketing strategy. That strategy could include: Facebook fan pages and integration, Twitter, viral videos and one to one, opt-in email strategies. The goal is to create a multi- faceted approach to ensure that the client’s message is creating a reaction by the desired audience.
Statistical information is the key to confirm that the viral marketing program is working. Triple Nickel works with our clients, providing detailed monthly reports to determine the reach of each viral marketing campaign.
Contact us today to discuss what message you are trying to get out to the masses.